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Capacity Building

We are committed to building our clients’ communications capacity. Here are some of the services we offer:

Spokesperson training: Whether you have a new executive director coming on board or your current staff would benefit from fine-tuning of their skills, we will train your spokespeople to give dynamic and on-point interviews. Your spokespeople will learn how to handle journalists of differents types, how to be prepared for the “hard” questions and how to present your message effectively for both print and broadcast. As a client of Renna Communications, you will be informed and prepared for any interview opportunity that comes your way.

Organizational development: We provide expert advice to organizations about how to make the most of the their human and technological infrastructures. Where do you see your organization in five years? Would your communications need be better met through the use of external consultants or internal staffing? We help organizations build their communications department from scratch or simply figure out what skills they need for a new staff position. Is your website an effective tool in your communications activities? Can journalists access the information they need? Are you making use of new forms of media technology? We will help you examine and evaluate your current communications tools.

Fundraising: We are experts at leveraging media for fundraising. How do you make the most out of a published op-ed or feature? How do you better understand and explain the return on investment of communications work to current and potential donors and grantors? We can help you leverage the coverage you receive to help your financial bottom line. In many organizaitons, development and communications are split off from one another. We can advise you on how best to coordinate your efforts and to use media coverage as a catalyst for raising the money you need to achieve your goals.