Renna Communications

• Media Relations
• Strategy
• Message Development
• Media Training
• Capacity Building
• Thought Leadership
• Special Projects

Message Development

Effective messaging means knowing your audience. Who are they? Where do they get their news and information? How do they currently think and feel about your particular issue? What motivates them? What are their hopes and their fears? We can help you identify both who your audiences are and the best ways to reach them to achieve your goals.

The reality is that different people connect with different elements of communications. For instance, some people respond to facts and figures, some people resonate to emotional appeals, some people are impacted by words, and other people are more affected by images. Cultural factors can also have a significant impact on message development. As a result, the right messaging approach for one audience will not necessarily be the right approach for another.

Successful message development is also as much about what you don’t say as what you do say. Certain words, phrases or images can cause people to shut down and to stop listening to you before you have an opportunity to get your message across. We can help you determine the most effective way to tell your story in a way that will make your audiences as receptive as possible to your ideas.

Renna Communications will lead you through a collaborative process of message development. We will listen to you, your staff and your stakeholders, and then we will apply our knowledge and experience. The results: people will think about you and your issues in a new way – a way that helps you reach your goals.